News Release

09/14/2008
Smells Like Yukon reveals Season 3 details

WHITEHORSE (SLYwire) Smells Like Yukon has announced the schedule and theme for the upcoming third season of the wildly popular radio series on CBC Yukon’s morning show A New Day.

Starting September 17, segments will generally air on the first and third Wednesdays of the month at about 7:15 a.m., unless they don’t, in which case there may be any number of reasons. Sometimes CBC just forgets. Sometimes the series producers can’t get their act together in time. In any event, listeners are strongly advised to consult the published schedule so that you’re at least aware of any previously foreseen changes. While you’re there, why not click on the Amazon ads and buy some crap? Smells Like Yukon could really use the commission.

Series producers Jesse Devost and Mark Koepke are both excited about the prospects for the third season. After an incomplete first season and only a slightly longer albeit more classy second season, the 2008/09 broadcast schedule should include a minimum of 13 segments of reasonable quality.

“Now that they’ve accomplished their initial goal of making Smells Like Yukon the longest-running CBC radio segment on a smell-related theme, Jesse and Mark expect the third season to transition the series from cult-favourite to blockbuster hit,” says publicist and bartender J.D. Sparkles. “With this in mind, they’ve decided that the words ‘Smells Like Yukon’ will appear in the Hollywood Hills font for the duration of this season.”

Unfortunately, the series’ newfound success will come with some cliché side effects for its stars. Jesse will start drinking too much and eventually drive his souped-up Honda Element into the side of the CBC building in downtown Whitehorse, all the while ranting about the B&R conspiracy. Meanwhile, Mark will try to leverage his radio celebrity to attempt an ill-advised crossover into the Yukon music scene as Mark “Marxx” Hunter. He’ll be appearing three nights a week at Coasters—at least until a wardrobe malfunction forces CBC Yukon to broadcast the word “dong” for the second time in 2008.

As for Jesse’s and Mark’s professional relationship, increased tensions related to hair disparity—the result of Jesse returning from Asia to discover that Mark hadn’t been to the barber in six months—have finally cooled off.

“In the end, Mark caved on everything,” says Sparkles. “He not only got his hair cut, but agreed that, from now on, he and Jesse will share credit for the success of Smells Like Yukon, while Mark will take sole responsibility for any failures.”

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For more information, contact:

A/Media & Public Relations Officer
Smells Like Yukon
Whitehorse, Yukon