News Release

09/28/2007
Smells Like Yukon implements classiness for second season

WHITEHORSE (SLYwire) Smells Like Yukon has taken a hard look at the Futura— and it is murder.

In other words, FuturaBlack BT— the unofficial Smells Like Yukon font proudly featured on the website and in various print materials during Season One—has been brutally whacked in favour of English 111 Vivace BT.

“It’s not that we had anything against the Futura,” explains Smells Like Yukon typography manager J.D. Sparkles. “That font served us well in our inaugural season, when we still reveled in that devil-may-care experimental approach to production—always pushing the boundaries. But now that we’re a more established brand, we thought it was time to inject a greater degree of classiness into our image—at least on the visual level. And for us, English 111 Vivace BT seemed to embody and project all the classiness that is implied by the words ‘Smells Like Yukon’.”

Sparkles points out that in order to further boost the classiness of the chosen font, Smells Like Yukon intends to utilize drop shadows, font outlines and other design enhancements that will no doubt be difficult to apply on a consistent basis.

As to why the classy font upgrade did not occur until a full month after Season Two began to air on CBC North radio, Sparkles offers a simple explanation.

“We didn’t implement the new classiness until after the first segment aired because its subject matter—revolving largely around an outhouse in rural Yukon—didn’t, well, smell all that… classy. Basically, we felt that the benefits of a slight delay in the classy roll-out would far outweigh whatever confusion it might cause for our growing fan base.”

Sparkles remains coy on the question of whether the classy font change is simply a merchandising ploy designed to hose Smells Like Yukon fans in the same way that countless Vancouver Canucks uniform redesigns have repeatedly hosed the team’s fans in recent years.

“All I can say,” he says, “is that we look forward to typing, uploading and occasionally printing out some of the most important Smells Like Yukon-related words and sentences in our classy new font for the foreseeable future.”

In the meantime, Smells Like Yukon continues to support the effort to free graphic design from its least classy font which, of course, this website has been guilty of using on more than one occasion.

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For more information, contact:

Media & Public Relations Officer
Smells Like Yukon
Whitehorse, Yukon