Opportunity lost? Let’s hope not
August 6th, 2008
When Up Here magazine ran a story on nude hiking, none of the northern tourism departments amended the requisite activity lists that appear in their vacation guides or on their websites. Maybe it was the fact that nude hiking just didn’t seem different enough from plain-old hiking to warrant its own category. We understand.
However, we’re waiting anxiously to see how the events that unfolded last week on a not-so secluded hiking / biking trail in Whitehorse will affect Yukon tourism marketing strategies.
Will the Department of Tourism and Yukon Wild finally wake up and realize the HUGE potential in a niche travel market that, as of yet, they have dared not target? In other words, will prospective visitors ever experience the joy of browsing the activity options on the Larger than Life website and laying their bulging eyes on “Wanking” (or some flowery synonym) in a list that already includes very similar pastimes, like golfing? We fear not.
Of course, it’s not just the participants we want to tap into. If we can attract gladhanding exhibitionists in sufficient numbers, we have no doubt that the Yukon will also experience a dramatic rise in visits for “sightseeing” and “wildlife viewing.” Bring on the voyeurs!
Stay tuned for a related disccussion about ways to rejig that “Yukon Gold Explorer’s Passport” promotion that Tourism Yukon went to the trouble to create, but can’t be bothered to write about on its website. (Hence, no link to an explanation.)
