Our tool is set to grow
About a week ago, one of our good online friends, Moens, sent us a lovely e-mail titled “Your tool is set to grow.” Moens has dabbled in fortune-telling for years, but we’ve never found his predictions to be all that accurate.
This time was different. As his message pinged into the SLY mailbox (sandwiched between useless and annoying SPAM), our team was in the process of nailing down some ambitious plans to expand our #1 marketing tool–the Smells Like Yukon Official Website.
You may have noticed the recent addition of the Smellumni page, which makes it easier than ever to search for friends and acquaintances who, in a momentary lapse of judgement, have agreed to be interviewed for a Smells Like Yukon radio segment. In the future, we’ll be enhancing this page by listing upcoming Smellumni events, updating the “status” of Smellumni, and hopefully keeping track of who’s “hooking up” with whom. You’ll have your own hopes, but we’re rooting for a little Thane Phillips / Amos Westropp action. But truthfully, we’d settle for just about anything that involves a guy named Amos.
You may also have noticed that our Contest section is a little light on, well… contests. That’s going to change. Before long, we’ll be launching a couple of new contests that have been designed specifically to discourage anyone from actually entering. That’s just the way we do things around here. We’re not made of fridge magnets, you know.
We don’t want to get into details, but you may see some new content in the Fun Stuff section as well. Who knows, some of it might even be fun.
Finally, it’s come to our attention that the bios of Smells Like Yukon producers Mark Koepke and Jesse Devost have fallen a little out of date, so we’ll be revising those, too–with a special emphasis on Jesse’s overlooked history as junior female snowboarding champion from Bulgaria.