Temporary fiddler-related setback
Saturday, May 31st, 2008
The Smells Like Yukon organization is in shock upon hearing the news (rumour?) on CBC this morning that Canadian fiddler Ashley MacIsaac will no longer be headlining this summer’s Atlin Arts & Music Festival. We’d been planning to announce some exciting news, but MacIsaac’s cancellation has killed that opportunity–and put the very solvency of Smells Like Yukon in doubt.
We should probably explain.
As you may or may not have noticed, we’ve been a little slow to roll-out new products for our online store. In fact, it’s been pretty much just the same two products since day one. But all that was going to change–thanks to the now-moot announcement, some months ago, that Ashley was coming to this neck of the woods. The thought of Ashley’s appearance had us really wondering how the fiddler’s notorious behaviour and, uh, interests, might change the atmosphere of the usually family-oriented festival–and how we might be able to make a buck or two. After a few product development meetings, we had our million dollar idea.
Now, if you’ve ever been to a northern music festival, you know it’s bad enough having to brave the overflowing Porta Potties. But it would be an entirely different sort of discomfort to spend the weekend in clothes soaked with urine–especially when it’s not your own. While there’s no direct evidence that MacIsaac has ever urinated on an audience, his related fetish has been pretty widely documented. He’s also been famously known to “go commando” beneath that kilt. So, you put one and one together and… you’d have been crazy to set foot in the Atlin festival grounds without your very own Smells Like Yukon Urine Poncho.
We’ve already placed–and paid for–an order for 2,000 of these specialty garments with an American supplier and we were busy getting geared up for a major marketing campaign over the next month. Now, we’re stuck with this huge inventory (1,950 in the “regular” version, plus another 50 of a “Superfan” version with a giant yellow bullseye) and the possibility of taking a major bath, financially-speaking.
Rather than writing up a glowing news release to herald our product launch, we suddenly find ourselves scrambling to unload a lot of merchandise. We’d love to find an alternative use / market that would allow us to offload the order in bulk and hopefully turn a profit or at least break even, so if you have any ideas, we’d like to hear them. Failing that, you can look forward to a firesale later this month.



