Comment on Seg 15 - “The Smell of the Yukon”

Find out what the hell Smells Like Yukon isIn the novel Remembrance of Things Past, an excerpt of which Mark discovers on the Internet, French writer Marcel Proust offers a moving description of the evocative power of smell. Finding no need to ever mention this inspiration, Mark and Jesse embark on a quest to produce a radio documentary about the smell that really says “Yukon.” After a brief flirtation with a related get-rich-quick scheme, they enlist the help of a local aroma therapist to make the Yukon the first Canadian jurisdiction with an official odour. And, no, it isn’t dog doodle.

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