Too little, too late

Find out what the hell Smells Like Yukon isAs usual, Smells Like Yukoners have rallied to a worthy cause–but not in time to do any damn good.

Shortly on the heels of our announcement about the closure of the Subvert Smells Like Yukon Alternative Gameswear Where? Gallery at Flickr, Chairman Meow of the Cat Liberation Army (I’m not making that up; no REALLY, I’m not) sent an imploring e-mail, along with an image of a well-known Yukoner (in Canada Games volunteer jacket) providing colour commentary on a wrestling match. We sadly informed Mr. Meow that we are no longer affiliated with this project. However, it was certainly tempting to reverse our decision; had the wrestlers in the image also been decked out in gaudy orange jackets, I dare say that there would have been no resisting the appeal to ressurect the gallery.

Let this be lesson to everyone that you have to act fast–seize the initiative–if you want to see a great dumb idea thrive and prosper in this territory. As far as we’re concerned, stupidity is a participatory activity, not a spectator sport.

Thanks as well to all those who sent their condolences and Dennis Zimmerman, especially. It is heartening to know that, while we failed in our larger objectives, we have succeeded in securing a high Google ranking for one search term that will probably never be used–and another one that may serve us well long into the future.

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