Introducing our Scratch n’ Sniff Photo Gallery…
Now that we’re dialed into this whole Flickr thing for the Subvert Smells Like Yukon Alternative Gameswhere? Gallery, our in-house photo guru has suggested we create a second group. This one might have a bit more appeal to the Photoshop-challenged, who haven’t exactly innundated our first group with doctored images of Canada Games volunteer jackets in compromising situations. (If submissions don’t pick up soon, our effort will start to look almost as sad and pathetic as the City’s. Perish the thought!)
Anyway, back to our latest debacle-in-waiting. Our entire empire–the radio series, the website, the top-secret puppy mill–is branded around the Yukon and something that supposedly smells like it, so we said to ourselves: “Why not assemble the world’s smelliest collection of Yukon photographs?”
You can take a literal interpretation if you like, or you can recognize this as a once-in-a-lifetime opportunity to revisit your digital photo library and regard its contents in a whole new non-light, focusing on how your images might evoke powerful and familiar Yukon smells. We say “once-in-a-lifetime” because you can bet your ass that no one but Smells Like Yukon would ever be dumb enough to dream this scheme up, let alone admit to it in public.
If it’s the charred remnants of that Avril Lavigne CD case your stoner boyfriend threw in the bonfire during last year’s grad party at Pine Lake, so be it. If it means your last trip to the Whitehorse landfill with a truckload of second-hand Pampers, we want to see/smell it, too. Hell, if it means you have to wait a couple of years for the construction of a brand-new smoky mesquite crematorium in Porter Creek, we’ll be waiting with baited breath. No, make that “with our breath held.” Pleasant smells are OK, too.
But, that’s not all. It never is. Depending on the response, we could eventually leverage the awesome power of our collective photos, the Smells Like Yukon brand, and on-demand printing through CafePress (or some equivalent) in order to do some good in the world. (This would be a first for Smells Like Yukon.) How would we all accomplish this good? By establishing the first ever Smells Like Yukon Co-Op Store, with all proceeds donated to local charity.
It all starts right now, right here, with the Smells Like Yukon Scratch n’ Sniff Gallery.
Oops. Sorry, it all begins right here.